We had a few good days at SHNUPS because there's a lot going on on social media in early 2016. It's actually pretty crazy how everyone is kicking off one hashtag after the other.
But nothing compared to today. I saw some influencers posting the hashtag #besorgteEier and hurried up to be on it before it starts trending. And it actually worked. We tweeted our article out and these are the results of a single tweet:
Not only this: We were first place on Google almost the whole day, and were tweeted by a bunch of really influential people.
Alexander Piutti once told us: "When you're as close to the source as possible, you're perceived as the source yourself." After today, I believe it's true.
Have you seen this hashtag today? What do you think?