Why daily email newsletters work
More and more people are betting on email again: news publishers, marketers, bloggers, and other people decided to cut out the big platforms (hi, Facebook) as middlemen to directly reach their audience.
But why would anyone subscribe to a ton of newsletters in 2016? Aren't we over it yet? It seems to work, though. And what's even weirder: a lot of people LOVE daily newsletters, something I would've thought of having very very high unsubscribe rates.
Here's a daily newsletter I subscribed to a few months ago:
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